LOS ANGELES, CA (December 11, 2017) – St. Cloud Capital is pleased to announce an investment in Indianapolis, Indiana-based PLNTF Holdings, LLC (the “Company”). It is an investment out of St. Cloud’s third fund, which has committed capital of $250 million.
The Company is a Planet Fitness franchisee based in Indianapolis, IN. The franchisor, Planet Fitness, is the fastest growing gym operator in the United States with 10.4 million members and 1,403 owned/franchised locations. Its low cost membership model offers compelling value to the 80% of the population who are not gym members.
The Company currently operates 12 Planet Fitness gyms in the greater Indianapolis area. St. Cloud’s investment was used to help fund the acquisition of an Alabama based Planet Fitness franchisee with 6 locations. As a result of the transaction, the Company will become one of the largest Planet Fitness franchisees in the country with 20 locations (including 2 which will be opened in the next month) across both the Midwest and Southeast regions of United States.
St. Cloud Capital Managing Partner Ben Hom commented, “We believe the Company’s value proposition has allowed it to outpace other industry competitors and we are very excited to be facilitating the Company’s first transformational acquisition. We look forward to working with the team to maximize value during our partnership.”
For more information about Planet Fitness and the Company’s locations, please visit https://www.planetfitness.com/gyms
About St. Cloud Capital
St. Cloud Capital is a Los Angeles, CA-based private investment firm that provides growth capital to the lower middle market (companies with annual revenues generally between $10 million and $150 million) throughout the United States. St. Cloud typically invests $5 million – $20 million in companies across a wide range of industries in every layer of the capital structure, including senior secured debt, subordinated debt, and preferred and common equity. St. Cloud’s investment discipline includes non-control and control investments, and involves partnering with strong management teams or experienced industry entrepreneurs. For more information about St. Cloud Capital, please visit https://www.stcloudcapital.com